26-28 Jun. EURAM 2019 Conference, Lisbon, Portugal

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Paper presentation at EURAM 2019, SIG12 Research Methods and Research Practice at ISCTE – Lisbon University Institute, Lisbon, Portugal.
Text & Photo © JE Nilsson & CM Cordeiro 2019

The annual conference for the European Academy of Management, EURAM 2019, took place between 26 to 28 June in the beautiful historic city of Lisbon in Portugal. EURAM was founded in 2001 and today has members from more than 49 countries around the globe. This year’s theme, ”Exploring the future of management” [EURAM 2019 Conference Program PDF] saw a high degree of involvement with more than 1700 paper submissions on a variety of management themes that were organized in 14 Special Interest Groups (SIGs).

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In search of China produced red wines: International wine pavilions, the 100th China Food & Drinks Fair (CFDF) spring fair 2019, Chengdu, China

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Headed for the international trading pavilions for wine, at the 100th China Food & Drinks Fair (CFDF) spring fair 2019, Chengdu, China.
Text & Photo © CM Cordeiro 2019

One of the oldest and largest international food fair, the China Food and Drinks Fair (CFDF) saw its 100th anniversary this year held in Chengdu, China. The exhibition was held in two parts. The first event, the Táo IWSS (International Wine & Spirits Show) took place from 17 to 20 March 2019. This event had decentralized locations, held at the hotels Shangri-La and Kempinski in Chengdu. In 2018, this 4 day trade-only show exclusive for wine, spirits and beers sector had 15 pavilions showcasing both renowned and emerging international wine-producing countries and regions that included China. 32 innovation events with industry keynote speakers were held with specific themes. A total of 80 000 traders gathered in this 4 day event in 2018, with the Shangri-La hotel in Chengdu housing more than 600 exhibitors and the Kempinski hotel housing more than 500 exhibitors. The second event, the 100th CFDF took place from 21 to 23 March 2019 at the Chengdu Western China International Expo City.

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Food packaging and technology: The 100th China Food & Drinks Fair (CFDF) spring fair 2019, Chengdu, China

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At the food and food technology halls 1-3 at the 100th China Food & Drinks Fair (CFDF) spring fair 2019, Chengdu, China.
Text & Photo © M Svorken, CM Cordeiro 2019

With a population that is 18.41% of total world population, China ranks top of the list of countries and dependencies by population [1]. Standing on the exhibition grounds, in the midst of the CFDF 100th spring fair in Chengdu, you certainly feel as stardust, that make part of the constellation of individuals moving through just this one fair. The vast spaces and large numbers of individuals walking by, easily masks one of the country’s upcoming significant challenges, which is a decline in birth rate and an increase in life expectancy [2]. As such, the upcoming domestic issues for the country is one that needs multiple levels and time-frames of strategic policy planning that includes food, agriculture and technology.

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Intelligent packaging at the Táo IWSS (International Wine & Spirits Show), 17-20 March, Shangri-La Hotel, Chengdu, China 2019

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At the Táo IWSS (International Wine & Spirits Show), 17-20 March, Shangri-La, Chengdu, China 2019
Text & Photo © CM Cordeiro 2019

The 2019 Táo IWSS (International Wine & Spirits Show) took place from 17-20 March in Chengdu, China. It was a 4-day trade-only event of the 100th CFDF (China Food and Drinks Fair), where exhibitors move from showcasing at hotels to the Chengdu Western China International Expo City from 21-23 March. In 2018, Táo IWSS had 15 pavilions between the Kempinski hotel and the Shangri-La hotel housing exhibitors from both renowned and emerging wine-producing countries and regions, including China. Record trade visitors were documented in 2018 with over 550 international and domestic exhibitors at the Kempinski hotel, and over 600 exhibitors in Shangri-La hotel. There were over 80,000 trade buyers from China alone to the Táo IWSS in 2018.

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Torskefiskkonferansen 2018 Tromsø, Norway

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At Torskefiskkonferansen 2018, I had the opportunity to meet and speak with Jarle Aarbakke, Norwegian politician with the Labour Party and current Deputy Mayor of Tromsø. He is also Professor Emeritus in Pharmacology (Medicine) at the Department of Medical Biology at the Faculty of Medicine at the University of Tromsø (UiT) and formerly served as Chancellor of UiT and the Higher Education Council. Mayor Jarle Aarbakke opened Torskefiskkonferansen 2018 with a Welcome Speech.
Text & Photo © CM Cordeiro 2018

Hosted by the Norwegian Seafood Council [1] who has its headquarters in the city known as Paris of the North, Torskefiskkonferansen 2018 was held in Tromsø, Norway, on Thursday, 18 Oct. 2018 at Clarion Hotel, The Edge. An important annual event for the cod fish industry sector of Norway, this year’s working theme for the conference was ”Torskefisk (Cod Fish) goes global!”. The purpose of the event was to provide a platform for the industry as well as academics to exchange knowledge and views on the continued development of the Norwegian cod fish industry and its position in global markets.

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New publication, Oct 2018

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Title

Language as heteroglot: The bridging qualities of Swedish-English (SweE) and Singapore Colloquial English (SCE) in cross-cultural working environments

Abstract

Purpose

The purpose of this paper is to reframe the role and function of perceived “bad English” in an international business (IB) context to illustrate that “bad English” could in fact facilitate cross-cultural communication in individuals who do not have English as first language.

Design/methodology/approach

This study uses the Bakhtinian concept of heteroglossia as a theoretical framework. For the method of analysis, applied linguistics is used in particular through the lens of systemic functional linguistics (SFL) as discourse analysis method to analyze transcribed interview texts. Data collection is via long interviews with 33 top level managers in Swedish managed organizations in Singapore offices.

Findings

The study illustrates, through respondent interviews and discourse analysis, that perceived “bad English” could help facilitate communication across cultures in a cross-cultural working context. The study also shows how different individuals, depending on personal experience and cultural background, employ different means to navigate and manage language differences at work. Continue reading ”New publication, Oct 2018” →

New publication, April 2018

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Title

Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use

Abstract

This study applies systemic functional linguistics (SFL) as complementary framework of analysis of technology acceptance models (TAMs). The purpose is to bridge research methodology language in international business (IB) studies and engineering management science. Currently TAMs and its consolidated version, the Unified Theory of Acceptance and Use of Technology (UTAUT) provides for a typology of one user in one context scenario. The need for the UTAUT model to account for multiple users in multiple work contexts in a single framework of analysis was foregrounded in the study of the workflow processes of a remote services business model of a European founded multinational business enterprise (MBE) with regards to its (i) intra-firm improvements in managing remote services cases, and its (ii) extra-firm selling of life cycle management remote services contracts. The Enterprise has global operations in over 100 countries, of which this study focused on its European operations of improving the quality of remote services for the marine industry. Through an application of SFL unto UTAUT, this study illustrates how multiple users in multiple contexts can be analysed simultaneously, and whose behaviours can be accounted for in a single framework of analysis. The combined SFL UTAUT model addresses the initial statisticity of the UTAUT model, whilst at the same time, expands upon current theoretical perspectives of technology use and acceptance that can be applied in practice.

Keywords

Research methodology, Unified theory of acceptance and use of Technology (UTAUT), Systemic functional linguistics (SFL), International business, Technology management, Remote service

Reference
Cordeiro, C. M. (2018). Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use, ASTESJ Advances in Science, Technology and Engineering Systems Journal, 3(2): 309-318. DOI: 10.25046/aj030234

Article open access at:

Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use

New publication, March 2018

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Title

Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences

Abstract

Theoretical foundations to intercultural communication (ICC) are integrative and interdisciplinary but few have studied ICC from a systemic linguistics perspective. Viewing communication as a dialogic process, this study takes a systemic functional linguistics (SFL) view of language as a socialsemiotic where semogenesis (meaning making) is both construed and construed by context of situation which in turn is construed by culture. Using interview data collected from Swedish managers who have extensive international management experiences, this study aims to illustrate how SFL can be used as an adaptive theory and framework of discourse analysis in uncovering semogenic strategies in ICC processes.

Keywords

systemic functional linguistics; social semiotics; intercultural communication; cross-culture communication; semogenesis; semogenic strategies; adaptive linguistic theory

Reference
Cordeiro, C. M. (2018). Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences, Journal of Intercultural Communication Research, DOI: 10.1080/17475759.2018.1455601

Article open access at:
https://doi.org/10.1080/17475759.2018.1455601

New e-book publication, March 2018

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My new e-book, Gothenburg in Asia, Asia in Gothenburg can be found at
https://www.books2read.com/b/kgot2021
https://www.books2read.com/kgot2021
206 pages [epub version]
ISBN 9781386553748

Abstract:

Gothenburg is located on Sweden’s west coast. The sea and an international orientation beckoned for this city, where it was harbour port and home to the Swedish East India Company during the 1700s. This book is part of a city initiative called Kunskap Göteborg 2021, in celebration of Gothenburg’s 400-years jubilee that takes place in 2021. This book is a collection of narratives and insights of those who had helped build the international orientation of Gothenburg from the early 1980s, focusing specifically on Gothenburg’s past, present and future ties with Asia, vice versa. The foundational research for this book in was made possible by a stipendium from the Foundation Anna Ahrenberg, Gothenburg, Sweden.

Book Reference:
Cordeiro, C. M. (2018). Gothenburg in Asia, Asia in Gothenburg [e-book]. Oklahoma City: Draft2Digital, USA. Available at https://www.books2read.com/kgot2021. Accessed 28 March 2018. ISBN 9781386553748.

Passion för Mat 2018, Food for Progress, Oumph!

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At the Oumph! (oumph.se) food stand with Fredrik Kämpenberg, company chef at Food for Progress (FFP) at Passion för Mat 2018, 2 to 4 March, Erikbergshallen, Gothenburg.
Text & Photo © JE Nilsson, CM Cordeiro 2018

Global food demand is expected to rise by 35% by 2030 [1]. The demand in increased food supplies will need to come in the form of increased crop yields and/or a reduction in food waste. In view of keeping ecological balance with global nutrition needs in the upcoming deacades, there’s a general agreement that a transition from animal to plant-based protein supply is desirable [2-4], even if there is acknowledgement that the efficiency of the global food production system should not only be assessed as a function of the area of cultivated land but also in accordance to the amount of nutrients withdrawn and replaced from the soil [5].

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