Intelligent packaging at the Táo IWSS (International Wine & Spirits Show), 17-20 March, Shangri-La Hotel, Chengdu, China 2019

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At the Táo IWSS (International Wine & Spirits Show), 17-20 March, Shangri-La, Chengdu, China 2019
Text & Photo © CM Cordeiro 2019

The 2019 Táo IWSS (International Wine & Spirits Show) took place from 17-20 March in Chengdu, China. It was a 4-day trade-only event of the 100th CFDF (China Food and Drinks Fair), where exhibitors move from showcasing at hotels to the Chengdu Western China International Expo City from 21-23 March. In 2018, Táo IWSS had 15 pavilions between the Kempinski hotel and the Shangri-La hotel housing exhibitors from both renowned and emerging wine-producing countries and regions, including China. Record trade visitors were documented in 2018 with over 550 international and domestic exhibitors at the Kempinski hotel, and over 600 exhibitors in Shangri-La hotel. There were over 80,000 trade buyers from China alone to the Táo IWSS in 2018.

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Liability of outsidership: The example of Norwegian produced fish for Norway

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The Norwegian farmed Atlamtic Salmon is one of Norway’s favourite fish, if fish were chosen at all for a meal in Norway.
Text by CM Cordeiro & Photo © Nofima, 2019

It was a gathering of about 30 international individuals who had moved to Tromsø for various purposes. I was born in tropical Singapore and had moved to the Swedish west coast when I was 26 years old to pursue a doctoral degree in applied linguistics at the University of Gothenburg in Sweden. The intention back in 2002 when I landed in Sweden was to go back to Southeast-Asia to continue teaching and research at a university based in the region, but as life flows have it, that was not to be. At just about the time when I had acquired good enough Swedish to order food so that it comes as I had ordered it (in my early years in Sweden, I had tried ordering blueberry ice-cream and got instead some warm water in a glass), I received confirmation of a research position in Northern Norway, with geocoordinates even farther than what I initially thought was wintry Sweden. So, seated around me in the room for this international gathering in the Arctic Circle city of Tromsø were fellow internationals. and about 12 Norwegians, some of whom were born in the county of Troms or who had immediate family members who lived in Troms.

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Torskefiskkonferansen 2018 Tromsø, Norway

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At Torskefiskkonferansen 2018, I had the opportunity to meet and speak with Jarle Aarbakke, Norwegian politician with the Labour Party and current Deputy Mayor of Tromsø. He is also Professor Emeritus in Pharmacology (Medicine) at the Department of Medical Biology at the Faculty of Medicine at the University of Tromsø (UiT) and formerly served as Chancellor of UiT and the Higher Education Council. Mayor Jarle Aarbakke opened Torskefiskkonferansen 2018 with a Welcome Speech.
Text & Photo © CM Cordeiro 2018

Hosted by the Norwegian Seafood Council [1] who has its headquarters in the city known as Paris of the North, Torskefiskkonferansen 2018 was held in Tromsø, Norway, on Thursday, 18 Oct. 2018 at Clarion Hotel, The Edge. An important annual event for the cod fish industry sector of Norway, this year’s working theme for the conference was ”Torskefisk (Cod Fish) goes global!”. The purpose of the event was to provide a platform for the industry as well as academics to exchange knowledge and views on the continued development of the Norwegian cod fish industry and its position in global markets.

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New publication, Oct 2018

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Title

Language as heteroglot: The bridging qualities of Swedish-English (SweE) and Singapore Colloquial English (SCE) in cross-cultural working environments

Abstract

Purpose

The purpose of this paper is to reframe the role and function of perceived “bad English” in an international business (IB) context to illustrate that “bad English” could in fact facilitate cross-cultural communication in individuals who do not have English as first language.

Design/methodology/approach

This study uses the Bakhtinian concept of heteroglossia as a theoretical framework. For the method of analysis, applied linguistics is used in particular through the lens of systemic functional linguistics (SFL) as discourse analysis method to analyze transcribed interview texts. Data collection is via long interviews with 33 top level managers in Swedish managed organizations in Singapore offices.

Findings

The study illustrates, through respondent interviews and discourse analysis, that perceived “bad English” could help facilitate communication across cultures in a cross-cultural working context. The study also shows how different individuals, depending on personal experience and cultural background, employ different means to navigate and manage language differences at work. Continue reading ”New publication, Oct 2018” →

The 28th annual RESER (European Association for REsearch on SERvices) 2018 conference dinner, Gothenburg, Sweden

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At Skansen Kronan for the RESER 2018 conference dinner.
Text & Photo © JE Nilsson, CM Cordeiro 2018

The 28th annual RESER (European Association for REsearch on SERvices) conference took place this year from 20 to 22 Sep. in Gothenburg, Sweden. We had a total of 87 registered participants with some colleagues flying in from as far as China and Japan. This year, the conference was jointly hosted by The School of Business, Economics and Law at the University of Gothenburg (HGU), and Chalmers University of Technology.

The RESER conferences of 2010 and 2018 are special for me because the events seem to nicely bracket my career at HGU. My role at HGU spanned between executive management and research, where I began by being part of the RESER 2010 conference organizing and scientific committee. I find it surreal that organizing RESER 2018 and meeting with RESER colleagues is also one of the last memories that I bring with me about the Business School before moving on to join Nofima, the Norwegian Institute of Food, Fisheries and Aquaculture Research as Market Scientist at the Centre for Marketing Research located at its headquarters in Tromsø, Norway.

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The 9th International Research Meeting in Business and Management, IRMBAM-2018, Nice, France

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At the 9th International Research Meeting in Business and Management (IRMBAM-2018) conference held at the IPAG Business School in Nice, France from 5 to 7 July 2018.
Text & Photo © JE Nilsson, CM Cordeiro 2018

The annual 9th International Research Meeting in Business and Management (IRMBAM-2018) was held from 5 to 7 of July in the beautiful French Riviera city of Nice. The conference was jointly organized by an international coalition of the IPAG Business School of France, South Champagne Business School of France, the Telfer School of Management at the University of Ottawa, Canada, the University of Bern of Switzerland, and University of Nice Sophia Antipolis of France. The conference had 15 tracks covering a broad range of topics in economics, management and international business. Notable keynote speakers to this year’s conference in the field of management and entrepreneurship include, Professor David Allen from Neeley School of Business at the Texas Christian University located in Forth Worth, Texas, USA, and Professor Shaker Zahra from the Carlson School of Management, University of Minnesota, USA.

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New publication, April 2018

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Title

Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use

Abstract

This study applies systemic functional linguistics (SFL) as complementary framework of analysis of technology acceptance models (TAMs). The purpose is to bridge research methodology language in international business (IB) studies and engineering management science. Currently TAMs and its consolidated version, the Unified Theory of Acceptance and Use of Technology (UTAUT) provides for a typology of one user in one context scenario. The need for the UTAUT model to account for multiple users in multiple work contexts in a single framework of analysis was foregrounded in the study of the workflow processes of a remote services business model of a European founded multinational business enterprise (MBE) with regards to its (i) intra-firm improvements in managing remote services cases, and its (ii) extra-firm selling of life cycle management remote services contracts. The Enterprise has global operations in over 100 countries, of which this study focused on its European operations of improving the quality of remote services for the marine industry. Through an application of SFL unto UTAUT, this study illustrates how multiple users in multiple contexts can be analysed simultaneously, and whose behaviours can be accounted for in a single framework of analysis. The combined SFL UTAUT model addresses the initial statisticity of the UTAUT model, whilst at the same time, expands upon current theoretical perspectives of technology use and acceptance that can be applied in practice.

Keywords

Research methodology, Unified theory of acceptance and use of Technology (UTAUT), Systemic functional linguistics (SFL), International business, Technology management, Remote service

Reference
Cordeiro, C. M. (2018). Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use, ASTESJ Advances in Science, Technology and Engineering Systems Journal, 3(2): 309-318. DOI: 10.25046/aj030234

Article open access at:

Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use

New publication, March 2018

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Title

Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences

Abstract

Theoretical foundations to intercultural communication (ICC) are integrative and interdisciplinary but few have studied ICC from a systemic linguistics perspective. Viewing communication as a dialogic process, this study takes a systemic functional linguistics (SFL) view of language as a socialsemiotic where semogenesis (meaning making) is both construed and construed by context of situation which in turn is construed by culture. Using interview data collected from Swedish managers who have extensive international management experiences, this study aims to illustrate how SFL can be used as an adaptive theory and framework of discourse analysis in uncovering semogenic strategies in ICC processes.

Keywords

systemic functional linguistics; social semiotics; intercultural communication; cross-culture communication; semogenesis; semogenic strategies; adaptive linguistic theory

Reference
Cordeiro, C. M. (2018). Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences, Journal of Intercultural Communication Research, DOI: 10.1080/17475759.2018.1455601

Article open access at:
https://doi.org/10.1080/17475759.2018.1455601

New e-book publication, March 2018

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Gothenburg in Asia, Asia in Gothenburg e-book cover

My new e-book, Gothenburg in Asia, Asia in Gothenburg can be found at
https://www.books2read.com/b/kgot2021
https://www.books2read.com/kgot2021
206 pages [epub version]
ISBN 9781386553748

Abstract:

Gothenburg is located on Sweden’s west coast. The sea and an international orientation beckoned for this city, where it was harbour port and home to the Swedish East India Company during the 1700s. This book is part of a city initiative called Kunskap Göteborg 2021, in celebration of Gothenburg’s 400-years jubilee that takes place in 2021. This book is a collection of narratives and insights of those who had helped build the international orientation of Gothenburg from the early 1980s, focusing specifically on Gothenburg’s past, present and future ties with Asia, vice versa. The foundational research for this book in was made possible by a stipendium from the Foundation Anna Ahrenberg, Gothenburg, Sweden.

Book Reference:
Cordeiro, C. M. (2018). Gothenburg in Asia, Asia in Gothenburg [e-book]. Oklahoma City: Draft2Digital, USA. Available at https://www.books2read.com/kgot2021. Accessed 28 March 2018. ISBN 9781386553748.

Passion för Mat 2018, Food for Progress, Oumph!

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At the Oumph! (oumph.se) food stand with Fredrik Kämpenberg, company chef at Food for Progress (FFP) at Passion för Mat 2018, 2 to 4 March, Erikbergshallen, Gothenburg.
Text & Photo © JE Nilsson, CM Cordeiro 2018

Global food demand is expected to rise by 35% by 2030 [1]. The demand in increased food supplies will need to come in the form of increased crop yields and/or a reduction in food waste. In view of keeping ecological balance with global nutrition needs in the upcoming deacades, there’s a general agreement that a transition from animal to plant-based protein supply is desirable [2-4], even if there is acknowledgement that the efficiency of the global food production system should not only be assessed as a function of the area of cultivated land but also in accordance to the amount of nutrients withdrawn and replaced from the soil [5].

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